Karen Elizabeth Campbell  ·  KECampbell  ·  May 2026 Field Report

The State of Christian Communication in 2026

Three findings. Verified data. Five practices. The report every pastor and church communications leader needs to read before Sunday.

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1 in 3
Trust AI as much as their pastor
27%
Clergy trust—historic low
12%
Pastors equipped to lead on AI

The hunger is real.

People who have no category for what they are searching for are searching for it anyway. At 2 a.m. in Abilene, Texas. In the car on the way somewhere hard. In the quiet after the kids are in bed when something has been wrong for months and there is no one to call.

They are searching for presence. The specific, irreplaceable presence of someone who has been somewhere real and is willing to say so.

That is what the Church was made to give. And right now, the Church is not giving enough of it.

What the Church does with this moment will determine more than any of us can calculate. And it is, right now, a communications question.

A Letter from the Author
Dear Pastor,
Tuesday morning. The sermon is done. The adrenaline is gone. Coffee getting cold. Your phone is face-down on the table because you already know what’s on it and you’re not ready yet.

I want to tell you something nobody else in your life will say to you this week.

Not your elders—they need you too much. Not your staff—they work for you. Not your congregation—they love you, and love makes certain truths harder to deliver. Not the research organizations whose numbers fill this report—they describe what is happening from the outside. I spent twenty-five years on the inside. In boardrooms where institutions were burning. In churches when the reporter was already outside the building.

What I kept seeing, in room after room, was one specific failure. Not theological failure. Not moral failure. Communications failure—the gap between what a leader believed and what the people in the room were hearing. That gap, left unaddressed, became the crisis. Every time.

I came to faith during the Jesus Revolution. Not metaphorically. I was a teenager watching the Spirit move through people on beaches who had no institutional loyalty to protect and nothing to manage. They just said what was true. And that was enough to change a generation.

This report is built on one conviction: we are not after better communications. We are after faithfulness to the God who is truth—and better communications is what faithfulness requires of us right now. Three things. Read them slowly. The parts that sting are the ones worth sitting with.

Karen Elizabeth Campbell
KECampbell  ·  karen@kecampbell.com  ·  415.359.4454  ·  kecampbell.com
Introduction

The Diagnosis Is Wrong

Everyone studying the American Church right now is calling this a faith crisis. It isn’t.

Lifeway Research’s 2026 ministry trends analysis confirms what seemed unlikely five years ago: after decades of uninterrupted growth, the religiously unaffiliated population has plateaued, according to Pew Research and Gallup. Among Americans who have left organized religion, nearly half—47%—still describe themselves as spiritual, and only 36% say they hold a complete absence of religious belief. Gallup found in 2025 that institutional confidence in the Church rose to 36%, the first meaningful increase since 2021. The decline is not accelerating. The hunger has not gone. It has simply gone looking elsewhere.

The people leaving the Church are not, for the most part, abandoning God. They are abandoning an institution that stopped earning their trust. That is not the same problem. And wrong diagnoses produce wrong treatments.

The treatment being prescribed right now—better content strategy, stronger social media, more authentic storytelling—addresses a crisis that does not exist while the actual crisis compounds. The actual crisis is a transmission failure. What the Church believes is not reaching the people it was meant to reach. The gap is widening.

This report names three places where the data tells us exactly what the looking elsewhere looks like. None of it is comfortable. All of it is fixable. But only if we call it what it is.

1 in 3
Americans agree—at least to some extent—that spiritual advice from AI is as trustworthy as advice from their pastor
Barna Group, an evangelical Christian research organization, in partnership with Gloo  ·  1,514 U.S. Adults  ·  November 2025  ·  Released February 2026
Finding 01 of 03

The Authority Transfer

Your congregation is not losing faith. They are redistributing it. And the algorithm didn’t earn what they’re giving it—you stopped protecting it.

He asked an app to pray with him at 11:47 on a Tuesday night. Not because he thought the app was better than his pastor. Because the app was there and his pastor was not. He looked at the response on his screen for a long time. It had said the right things. He knew it was not a person. He also knew that at 11:47 on a Tuesday, it had been the only thing that answered.

In February 2026, Barna Group, an evangelical Christian research organization conducting polling since 1984, released data that should have stopped every pastor in America mid-week. When asked whether AI spiritual advice is as trustworthy as a pastor’s, roughly 1 in 3 U.S. adults agreed—at least to some extent. Among Gen Z and Millennials, the proportion rises to 2 in 5. And 34% of practicing Christians—people in the pew, giving, serving—registered the same response.

This is not a technology problem. It is a presence problem.

The congregation not sure that its shepherd is available will find something that is. The authority is being transferred not because the algorithm earned it but because presence was left unguarded.

1 in 3
Americans agree, at least to some extent, that AI spiritual advice equals pastoral counsel
2 in 5
Gen Z & Millennials who register the same response
“He calls his own sheep by name and leads them out… the sheep follow him, for they know his voice. A stranger they will not follow, for they do not know the voice of strangers.”
John 10:3–5

The authority Jesus describes is not positional—it is relational, built from recognition so specific that the sheep know this voice from any other. The congregation losing confidence in the pastoral voice has not lost faith in shepherds. They have lost certainty that this particular shepherd’s voice is the one carrying them.

The instinct to hedge every conviction, to make every message immune to being taken out of context, is producing the opposite of the protection it seeks. The sermon built on clear Scripture, held with genuine conviction, preached by someone who has actually wrestled with the text—that sermon is harder to misrepresent when clipped. Make the voice unmistakable. In the room and outside it.

They’re not choosing the algorithm over the Gospel.
They’re choosing what’s actually there.
88%
Of pastors are not comfortable teaching their congregation about AI—while a significant and growing share are already using it in their ministry
Barna Group  ·  Faith & AI Initiative  ·  442 U.S. Protestant Pastors  ·  December 2025
Finding 02 of 03

The Disclosure Time Bomb

A growing share of pastors use AI tools in their ministry. Only 12% feel equipped to say so. Thirty-one percent of their congregations are actively asking. The clock is running.

The letter came on a Monday. Four sentences. From an elder who had been in the church for nineteen years. The last sentence: “I think you’ve been using AI to write your sermons. I’m not sure anymore that I’m hearing from you.” He had noticed because the voice had changed—gotten smoother, more even, less the man he had been listening to for nineteen years. Sheep know the voice. Even when they cannot say why it sounds different.

Barna Group’s December 2025 survey of 442 U.S. Protestant pastors found that 41% report using AI for Bible study preparation. Only 12% feel comfortable teaching their congregations about it. And 31% of practicing Christians say they want their pastor’s guidance on AI and are not getting it.

41%
Pastors using AI for Bible study preparation (Barna, Dec 2025)
12%
Comfortable teaching their congregation about it
31%
Congregants actively wanting pastor guidance on AI
“You have not strengthened the weak or healed the sick or bound up the injured. You have not brought back the strays or searched for the lost.”
Ezekiel 34:4

Ezekiel 34 is the accountability chapter. God’s charge against the shepherds is not that they left. It is that they stayed and were not fully there.

Present in form. Absent in substance.

That is the charge that hangs over the undisclosed AI use. The grief letter bearing the pastor’s name but not his presence. The sermon that sounds like him but was not forged in his own wrestling with the text. The congregation feels the withdrawal of warmth. They may never identify the source. But trust erodes in that direction.

Clergy trust stands at 27%—the lowest in 48 years of Gallup tracking, down from 67% in 1985. The largest single-year drop came in 2002 following the Catholic priest sexual abuse scandal. It has declined nearly every year since 2012. The pastor who is honest about something the congregation was already wondering about does not lose ground in this environment. He gains it.

That is the floor. But the floor is not the whole story.

Edelman’s Trust Barometer has tracked a consistent and important distinction across years of global data: while institutional trust—trust that flows from title and position—continues its decline, relational trust built through demonstrated consistency with specific people over time holds at significantly higher levels. The pastor whose credibility derives from his ordination or his platform is standing on the same burning platform as every other institutional authority. The pastor whose credibility derives from the visible, sustained consistency between what he preaches and how he actually lives is building something institutional skepticism cannot reach. That is where the window is. And in 2026, it is wide open.

Present in form.
Absent in substance.
65%
Of pastors report feelings of loneliness and isolation—up from 42% in 2015. The pipeline is watching what the calling does to the people who answered it.
Barna Group  ·  State of Pastors research  ·  2023–2025
Finding 03 of 03

The Pipeline Is a Pulpit

MDiv enrollment down 14%. Four in ten clergy seriously considered leaving. Sixty percent have doubted their calling. The next generation is watching what the calling does to the people who answered it.

He is sitting in the back row of your congregation. He stays after sometimes to ask you about the text. You have privately thought he might be called. He is watching what the calling looks like on your face at year twelve. He is doing the math. Some weeks the answer is yes. Some weeks it is not. What you communicate about what this costs—and what it gives—is deciding which answer wins.

MDiv enrollment at accredited seminaries fell 14% from 2020 to 2024, according to the Association of Theological Schools. Black Protestant enrollment in graduate ministry programs fell 31% from 2000 to 2020. More than four in ten clergy told Hartford Institute researchers in fall 2023 that they had seriously considered leaving since 2020.

Behind those numbers, Barna Group’s pastoral health research tells a more personal story. Sixty percent of pastors have significantly doubted their calling. Sixty-five percent report feelings of loneliness and isolation, up from 42% in 2015. Only 14% report excellent mental and emotional well-being, down from 39% eight years ago.

“My God, my God, why have you forsaken me? Why are you so far from saving me, so far from my cries of anguish?”
Psalm 22:1

David wrote Psalm 22 from the inside of something he could not preach his way out of. He was the king. The one people depended on. Crying out from a desolation so real that Jesus would quote it from the cross—not to invent a new theology of abandonment, but because the psalm had already mapped the territory. David also wrote Psalm 23. The same man, the same voice, from the other side. Both psalms are in the canon because both experiences belong to the life of the leader who remains.

The pastor who has only preached from Psalm 23 has not told the whole truth about the calling. And the next generation, watching closely, already suspects this.

60%
Have significantly doubted their calling (Barna 2024)
65%
Report loneliness—up from 42% in 2015 (Barna 2025)
14%
Report excellent mental well-being—down from 39% in 2015

The pipeline is a pulpit. What current leaders communicate about the calling—through their words, their visible lives, their willingness to name both the cost and the gift—is the most powerful recruitment tool the Church has. Right now the data suggests it is functioning more as deterrent than invitation. That does not have to stay true. But it will not change on its own.

The pipeline is a pulpit.
What you say about the calling
is deciding who answers it.
Conclusion

What the 10% Do Differently

Five practices. None of them are strategy. All of them are character made visible over time.

Practice 01
Draw the line before the pressure arrives.

Every pastor who handles the AI moment well drew a personal line before anyone asked. They sat with a notepad on an unremarkable Tuesday—nothing at stake, no crisis pending—and thought clearly about what they believe. Where does the tool belong. Where does it absolutely not. The line was drawn in the quiet, before the fire, and communicated before anyone had to wonder.

This week: write two sentences. What AI is for in your ministry. What it will never replace. Share both with your staff before Friday.

Practice 02
Lead with mission, not position, in every hard moment.

I have watched this play out in room after room over twenty-five years—in churches, corporations, and institutions of every kind. The variable that most consistently determines the speed and durability of trust recovery is not the quality of the initial communication. It is whether the people being led perceive the leader as protecting the mission or protecting himself. When the answer is unclear—wait. Say nothing until the posture is right. Then say it completely.

Before the next hard communication: write the answer to one question—am I protecting the mission or protecting myself? If the answer requires any self-deception, do not send.

Practice 03
Tend the soul first. Everything else is downstream.
“That person is like a tree planted by streams of water, which yields its fruit in season and whose leaf does not wither.”
Psalm 1:3

Sixty percent of pastors say their spiritual life has suffered because of ministry demands. The leaders who preach with authority that builds rather than erodes have made one decision: fixed, protected, unhurried time with God is the first thing, not the recovery option at the end of the brutal week. The congregation eventually gets what the pastor actually has. Tend the root.

Name the day and the hour before you close this page. Put it in the calendar now. Tell one person what you have protected.

Practice 04
Build for the long arc.

The churches recovering fastest from trust crises are not the ones who managed the first week best. They are the ones still being honest at month eighteen, still being accountable at month twenty-four, when everyone else has moved on. The 10% play a long game. Not because they are strategic. Because they believe what they preach about faithfulness being its own reward.

Pick one person outside your church context and schedule a conversation this month. Not for accountability. For honesty.

Practice 05
Tell the truth about the calling—both psalms.
After the service, a young elder asked him how year eleven had been. The pastor said: “Year eleven was the hardest year of my life. I considered leaving twice. I’m standing here because God met me in something I could not have engineered.” The elder stood there for a moment. Then he said: “Thank you for not lying to me.”

The pastors drawing the next generation toward ministry have told the truth about both psalms. The loneliness and the God who was present in it. The cost and the reason the cost is worth it. Said from the specific knowledge of someone who has been in the valley and kept going.

The next time someone asks you about the calling, say something true. Not something appropriate. Something true.

The hunger that is driving 1 in 3 Americans to ask an algorithm for spiritual guidance is not evidence of the Church’s failure. It is evidence that God has placed something in human beings that will not stop even when the institution disappoints them.

I watched this in 1971 on beaches where no one expected the Spirit to show up. That hunger is present right now. The Church does not need a better platform to meet it. It needs pastors who are so settled in who they are in Christ that the pressure of the digital age cannot shake them loose from what they were called to say.

The Jesus Revolution was not a communications strategy. It was people whose lives had been changed by something real, saying so with everything they had. That is what this moment is asking for again. And the God who moved then is moving still.

Work with Karen

Your ministry deserves communications that carry the weight of what you believe.

Karen Elizabeth Campbell works with pastors and ministry organizations at three inflection points: Launch, Grow, and Crisis. If this report named something you’ve been carrying, let’s talk.

Or reach Karen directly: karen@kecampbell.com  ·  415.359.4454  ·  kecampbell.com

Research & Methodology

A practitioner’s synthesis cross-referencing published institutional research with twenty-five years of direct experience in ministry communications and crisis management. Every statistic is drawn from a named, citable source. Several major sources—including Barna Group and Lifeway Research—are evangelical Christian organizations; their institutional orientation is disclosed here so readers can weigh the findings accordingly.

Barna Group / Gloo — State of the Church 2026, Faith & AI Research. 1,514 U.S. adults (Nov 2025); 442 Protestant pastors (Dec 2025). Released Feb 2026 at NRB Convention. State of Pastors (2024–2025): calling doubt (60%), loneliness (65%), mental well-being (14%). Barna is an evangelical Christian research organization.
Gallup — Honesty and Ethics Survey 2025: clergy trust at 27%, historical high 67% in 1985. Analyzed by Lifeway Research, January 2026.
Lifeway Research — 12 Ministry Trends for 2026 (Jan 2026). Christianity stabilization and unaffiliated plateau confirmed via Pew Research and Gallup. Religiously Unaffiliated Americans Not Completely Irreligious (Feb 2026): 47% spiritual, 36% no religious beliefs. Southern Baptist Convention research arm.
Pew Research Center — Religious Landscape Study, 2025–2026. Generational Faith Engagement Research.
Edelman Trust Barometer — Annual global trust research documenting the distinction between institutional trust and relational trust built through demonstrated personal consistency.
Association of Theological Schools (ATS) — MDiv enrollment data, 2020–2024. 14% decline and Black Protestant 31% decline (2000–2020) confirmed. Reported Axios, May 2026.
Hartford Institute for Religion Research — Clergy departure consideration (4 in 10 since 2020). Fall 2023. Reported AP.
Catholic Answers — Father Justin launch and withdrawal, April 2024. Christopher Check statement issued in writing, April 2024.

About the Author

Karen Elizabeth Campbell came to faith during the Jesus Revolution—a teenager on a beach watching the Spirit move through people with nothing to protect and everything to say. That season marked her permanently.

She spent twenty-five years at the highest levels of corporate crisis communications. Cirque du Soleil. AMC Theatres. Barnes & Noble. Federal agencies. She has been in the room when institutions collapsed and when they rebuilt. The variable that determines the outcome is almost always the same: whether leadership was willing to tell the truth before it was required.

In between those engagements, pastors called. She stood with them when reporters were outside the building, when staff situations had detonated, when congregations needed something true from a voice they were no longer sure they could trust.

She now leads KECampbell, serving pastors and ministry organizations at the moments that define them.

“We couldn’t have done this without her.”
— John Bisset, River Valley Ranch

Disclosure: This report was produced by KECampbell, a ministry communications consulting practice. Karen Elizabeth Campbell provides professional services to the churches and ministry organizations this research addresses.